Ditchit Detonates Twitter HQ Sign in Nevada Desert

In a cinematic marketing stunt aimed at shaking up Silicon Valley norms, upstart marketplace Ditchit made headlines by blowing up Twitter’s original bird sign, formerly mounted on the company’s San Francisco HQ.

The 560-pound icon, affectionately known as “Larry,” was purchased earlier this year for $34,000. Though initially acquired for its nostalgic tech value, Ditchit decided to turn it into a symbol of rebellion—filming its detonation in the Nevada desert with a full production crew, four Tesla Cybertrucks, and a Hollywood-level pyrotechnics team.

“This is more than just a stunt,” said Ditchit spokesperson James Deluca. “We’re rejecting the ad-cluttered, algorithm-driven model that big tech platforms have normalized. Ditchit is here to rebuild local commerce around people, not profits.”

Ditchit positions itself as a free, ad-free alternative to legacy apps like OfferUp or Facebook Marketplace. Built with a community-first mindset, it’s available on both iOS and Android.

The remains of the destroyed sign aren’t going to waste. Starting today, Ditchit is holding a sealed-bid auction for fragments of the Twitter logo inside its app. All proceeds will benefit the Center for American Entrepreneurship, a nonprofit dedicated to supporting innovation and early-stage founders.

“Entrepreneurship often begins on platforms like ours,” Deluca said. “We're backing that journey through both tools and action.”

With the detonation of “Larry,” Ditchit is making its identity clear: it’s not here to imitate—it’s here to disrupt. In doing so, the company hopes to ignite a new generation of online marketplaces grounded in accessibility, transparency, and real human connection.